Speaker Bio
Charles Wang is currently the Vice President of Lenovo Group and CMO of Lenovo China. He is fully responsible for the brand strategy, market promotion, and new e-commerce operations of Lenovo's China region. With profound practical management experiences, he excels in brand building and new media operations management for Lenovo’s devices and consumer products. He pioneered digital marketing for Lenovo and created well-known live broadcast IPs such as "Great Product Live Broadcast"; and he has also explored a unique set of brand and promotion strategies in the commercial market field, launching commercial marketing IPs with significant industry influence, such as "Smart China Tour," "New IT CIOs Forum" and " Lenovo Innovation Journey.”
In addition, Charles is committed to Lenovo's ESG (Environmental, Social, and Governance) initiatives, focusing on strengthening and enhancing the company's contributions across four key value dimensions: national development, social charity, industry advancement, and environmental sustainability. He actively participates and promotes ESG activities, including rural revitalization and educational equity.
Charles led the team and landed multiple charitable projects, such as the "Lenovo 'Lian Meng' ('Connection') Vision Plan" and "Beautiful Holidays," which are designed to create a greener and more harmonious society and to assist those in need. Through these efforts, he is dedicated to making a positive impact on society and supporting vulnerable communities.
In May 2015, Charles joined Lenovo Group as the Vice President and Chief Marketing Officer for China region. Prior to joining Lenovo, he had over 18 years of professional experience across various industries, including telecommunications, social platforms, and traditional media, where he became well-versed in media communications and marketing ecosystem development.
From March 2001 to July 2007, he successively held the positions of Senior Public Relations Manager and Marketing Director for the China region at Siemens Communication Group. Subsequently, during his tenure at Tianya.com, he successfully built the brand image of its social media portal. In addition to prior experience at China Daily, Charles also has a wealth of media communication experiences.