Speaker Bio
Mingjuan Hou is the vice president of Qualcomm. In her role, she leads and manages Qualcomm’s brand strategy, corporate communications, product marketing, digital communications, and media/industry analyst relations in China, and providing communications consel to senior management.
Mingjuan has more than 20 years of rich experience in corporate communications, branding, marketing strategy, digital communications, crisis management and public affairs. In her 22 years’ with Qualcomm, she led the team successfully executing multiple branding and marketing campaigns which greatly enhance the awareness and reputation of Qualcomm’s corporate and product brand Snapdragon. She led to establish Qualcomm’s corporate communications strategy and social media platforms in China, and helped develop co-marketing strategy with leading Chinese smartphone and e-commerce companies.
Mingjuan is a recipient of a number of industry and corporate leadership awards, including 2023 Forbes China Top 100 Businesswomen, the Most Influential Businesswomen 2021 by Futune China, the Most Notable Businesswomen 2020 by Cyzone, the Mulan Yue Xianghui Empowerment Award 2023 by Xinhuanet, the Best 5G Practionioner 2020 by Communications World. Mingjuan has become a committee member of the CAA (China Advertising Association) since December 2022 and has been elected as a standing member in November 2023. Mingjuan is also a significant member of the Greater China Emmy Board. The Emmy Award is one of the most influential awards in the international marketing and communications industry.